CODE OF ETHICS

CODE OF ETHICS FOR E-COMMERCE

  • I. Introduction

At Joyería Aurium – Arte en Joyería, we recognize the importance of trust,
transparency, and security in electronic transactions. This Code of Ethics aims
to establish the principles, values, and commitments that guide our actions in
digital commerce, in adherence to the PROFECO Digital Distinctive Guidelines
and the Federal Consumer Protection Law (LFPC).

  • II. Fundamental Ethical Principles
  1. Legality:
    All commercial activities are carried out in accordance with applicable
    Mexican legislation, especially the Federal Consumer Protection Law,
    the Advanced Electronic Signature Law, the Federal Law on Protection
    of Personal Data Held by Private Parties, and other current regulations.
  2. Veracity:
    We commit to providing clear, truthful, verifiable, and easily accessible
    information about our products, prices, materials, carat, payment methods,
    delivery times, shipping conditions, warranties, returns, and privacy policies.
  3. Transparency:
    Commercial conditions are displayed to the consumer before any purchase
    is made. No hidden charges or arbitrary restrictions are applied.
  4. Confidentiality:
    The personal and financial information of our customers is protected in
    accordance with the Federal Law on Protection of Personal Data Held by
    Private Parties and our Comprehensive Privacy Notice.
  5. Security:
    Technical and administrative measures are implemented to protect data,
    operations, and electronic payments, ensuring a reliable and risk-free
    environment.
  6. Responsibility:
    We undertake to address consumer complaints or grievances fairly,
    promptly, and transparently, always prioritizing the amicable resolution of
    disputes.
  7. Quality and Warranty:
    All jewelry meets the offered carat and specifications. The minimum legal
    warranty is respected in accordance with articles 40 and 77 of the Federal
    Consumer Protection Law, as well as the express conditions published on
    the website.
  8. Respect and dignified treatment:
    Kind, empathetic, and non-discriminatory service is provided to all
    consumers, with a focus on protecting vulnerable groups.
  9. No misleading advertising:
    All advertising or promotional communication is carried out in accordance
    with article 32 of the Federal Consumer Protection Law, avoiding false,
    ambiguous, or misleading expressions, images, or messages.
  10. Continuous improvement:
    We are committed to keeping our policies, processes, and platforms
    updated to ensure excellence in digital service.
  • III. Supplier Commitments

Joyería Aurium – Arte en Joyería makes the following specific commitments:

  1. Comply with the PROFECO Digital Distinctive Guidelines and keep its
    registration current.
  2. Guarantee the protection of consumer rights at all stages of the transaction:
    information, purchase, payment, shipping, delivery, warranty, and return.
  3. Address requests or complaints through the published contact methods
    within reasonable timeframes.
  4. Promote a culture of responsible consumption, informing the customer
    about the care and maintenance of jewelry.
  5. Cooperate with competent authorities when information related to consumer
    protection is required.
  • IV. Consumer Rights at Aurium

The consumer has the right to:

  1. Receive truthful, complete, and timely information.
  2. Obtain a purchase receipt with valid tax information.
  3. Exercise their warranty and right of return in accordance with the LFPC.
  4. Obtain direct assistance through official contact channels:
  • Google Shopping: https://www.google.com/search?sa=X&sca_esv=561127711&s
    xsrf=AE3TifMPwrSSNENtMRhTSEHMJEF1YDYKnQ:1760148386843
    &udm=28&fbs=AIIjpHx_pWn3yifdDwPtDVOaJfQXgF0yDT0R3S9I
    PcP5aoi_nkMm99L89nDnc9AajqQRTfOETR4xocKSWM7JdDCnD
    wImbumZm8d0vObkt2JGLNFkYEGUWTngwYP3zE6ZtqYzdTBP5cFVRVXHuoViQI-V-u6ZtnlFv8Z1XNbNJF9NhZhb0jntM1Dq6Ql896gZUF5JdtIGFEuYCJMaDFosvtio16EZrdBPiH1pi8
    YeqgUPJzpV1vIqg&q=joyer%C3%ADa+aurium&ved=1t:220175
    &ictx=111&biw=1536&bih=730&dpr=1.25 
  • Google AI Mode:
    https://www.google.com/search?q=joyer%C3%ADa+aurium&
    sa=X&sca_esv=561127711&hl=es-419&sxsrf=AE3TifOOpLOhu0Z1BJJ7UoL_KP68zD_BA:1760148400299&udm=50&source=ln
    ms&fbs=AIIjpHx4nJjfGojPVHhEACUHPiMQht6_BFq6vBIoFFRK7qc
    hKG1cRgcE0P7z3SNizmlu0Qk9QyMHKdkjVp1JtO3OunU5y6hmU
    A9nwqAFTMdWZddMLAUEIKCWi98zHQIn4CZOHOnM-
    oIIRUZcknO2mNx_y43eVBY9sFl35m7DHBA8azNRAXl9rsqXmvZDT
    qNM4qofzqmz-b5asD4LDm0420p6J6EqYssE0Jq9-Ji0UI7lcgPaUnjxo4&aep=1&ntc=1&ved=2ahUKEwiCmZvhh5uQAxUzKE
    QIHQEJJAQQ2J8OegQICBAD&biw=1536&bih=730&dpr=1.25
  • YouTube:
    https://www.youtube.com/channel/UCJoBnIrnzdTJtHya2_3JG
    UQ
  • Local Guide: https://maps.app.goo.gl/b1ZdDa4SHTsEx8Ge9
  • Linkr: https://linkr.bio/joyeria_aurium
  • Parcel service: https://shipping.envia.com/dashboard File a complaint with
    PROFECO if you believe your rights have been violated.

    •  

    • V. Expected Conduct of Collaborators
      All Aurium personnel, both in physical stores and digital channels,
      must:
    1. Act with respect, responsibility, honesty, and courtesy.
    2. Avoid deceptive practices or undue pressure.
    3. Protect the confidentiality of customer data.
    4. Promote quick, fair, and satisfactory solutions.
    • VI. Dissemination and Compliance

    This Code of Ethics is publicly available and is mandatory for all personnel
    involved in e-commerce operations.
    Any updates or modifications will be communicated in a timely manner and
    kept accessible to the public, ensuring transparency and accountability.

    • VII. Validity

    This Code comes into effect on October 20, 2025, and will remain valid
    as long as the e-commerce operations of Joyería Aurium - Arte en Joyería
    remain active.