Joyería Aurium was born from love, from a married couple who work as a team and have 40 years of experience in this business.

Its founders merged their knowledge of finance, passion for business, art, design, innovation, and the warmth that characterizes them to serve their clients.

AN EMBLEMATIC HERITAGE

With an extraordinary 40-year trajectory, our founder José Luis Abarca Velázquez, the visionary man who started it all, materialized the dreams of our clients through the sale of jewelry in Iguala de la Independencia, Guerrero, Mexico.

Since then, Joyería Aurium has been committed to preserving the authenticity and quality that characterizes our pieces made from precious metals and stones, with unique and exclusive designs.

We believe in our excellent products with competitive prices. We believe in becoming a leading company in the national jewelry market, with a presence in the United States and Canada, and with a tendency towards brand recognition in Central and South American countries by offering quality, stylish, and avant-garde jewelry.

KNOW OUR VALUES

The legacy of our founder María de los Ángeles Pineda de Abarca, offering a unique shopping experience characterized by the obsession to provide the best service, attention, simplicity, and human warmth with our clients, distinguishes us with the following values in the Joyería Aurium Team:

Service attitude: we foster empathy with the client through respect, cordiality, and courtesy.

Ethics: we adopt it as a guideline for our daily behavior, inside and outside the organization.

Responsibility: acting correctly at any time and place involving clients, employees, and the organization.

Integrity: we promote respect, education, and honesty for clients, employees, and the organization.

Teamwork: strategy and procedure under the commitment to promote good relationships and healthy work environments.

JOYERÍA AURIUM TODAY, A CONTEMPORARY LEGACY

We are a family business that remains more current than ever and continues with global trends.
Meet Yazareth and Yitzely, responsible for managing the family legacy today.
A team of sisters who understand new trends in the business world and care about labor well-being, the environment, and animals, support the LGBTQ+ community, and follow fashion trends.
We are a company with a team made up of 95% women committed to meeting the high expectations that distinguish us with our clients.